As any industry pro worth their salt already knows, design is pointless without context. This is especially true in the design of a company’s website.

Even if you have no interest in design theory and fundamentals, for the sake of your business there is one point that should never be forgotten: the purpose of design is communication.
» More

We receive a Request for Proposal (RFP) in some form or another nearly every day. Some projects are simple, but none offer as much potential for miscommunication as the Web Design RFP. Often, first contact is in the form of the impossibly vague question, “We need a website; how much do you charge?”

» More

I’ve long been a proponent of the view that if a technology is to be used, it should be done deliberately, with intelligent restraint, and with purpose. What’s more, it should not be used for reasons such as abstract trendiness or at the expense of general usability. You can have impact without beating your audience over the head… can you tell I’m talking about Flash?

» More

It is difficult to address this topic without bias. However, I have been through the freelancing process from both ends… as the freelancer, and as the hiring party. And in both roles, what I’ve learned is that the world of freelancing is a turbulent ocean, with thirty sets of teeth for every pearl.

» More

There are thousands of resources online and in print purporting to hold the secret to success in business. It’s a vast and profitable industry, and books continue to fly off the shelves. From a service industry perspective, to me it seems to boil down to a single, simple ideal: The best way to attract and keep clients is to create a service experience that is second to none.

Providing exceptional design is not the full picture of what our company does. For a professional firm, quality of design should be a given. What keeps people coming back is the combination of high quality work product, and excellent customer service. And the same is true with any business.

» More

I missed the seventies. Well, nearly – I arrived in the decade’s final year. And while I’m not terribly upset about having missed the heyday of sideburns, bell-bottoms and psychedelia, I do hold a special appreciation for the spirit of the decade’s designers.

» More

For some reason, professionals in the creative branch of the service industry have become subject to a different set of rules when it comes to cost-related client requests.

Of course, none of OUR clients are like this…

A little video produced by Scofield Editorial gives some context to these tendencies, in a way that’s sure to make fellow creatives laugh. Then maybe cry a little.

I’ll admit it. I’ve always loved glass packaging. Whether it be the nostalgic glass Coke bottles I remember buying at the corner store as a kid, or some of the supremely creative bottles at the local liquor store, I figure I’ll always be subject to the glass bias.

Solid yet fragile, simple yet versatile, and clean yet primitively natural – the feel of glass gives an instant impression of quality.

» More

When a prospect approaches me outright with the statement, “We’re looking for the lowest bidder”, I’m tempted to just let them carry along on their merry way. They’ll find their bargain, because with every other twelve year old hanging out their digital shingle, added to the increasing encroachment of slave-labour rates from developing nations, unqualified people calling themselves designers are a dime a dozen these days.

However, before bidding a polite but firm “goodbye and good luck”, I do try to impart a little knowledge and foresight. Because in the end, these people actually end up paying more for a vastly inferior product – and that’s not good for anyone.

» More

Companies hire corporate designers to craft solutions that clearly and memorably communicate their brand’s message, directly to their market. They understand that without a full comprehension of consumer psychology and the user experience (UX), they may as well be chucking paint into a corner.

Effective strategic design is somewhat like a composition written for a symphony orchestra, in that it requires several instruments working symbiotically in order to achieve the desired result.

» More