Corporate Creative :: Design Articles for Business

Web Design Anatomy: Restaurant Websites


Any professional will tell you that design is pointless without context. This is especially true in the design of a company’s website.

Even if you have no interest in design theory and fundamentals, for the sake of your business there is one point that should never be forgotten: the purpose of design is communication.


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Posted in Branding, Business, Case Studies, Issues, Marketing, Retail, Technology, Tips, Trends, Web Design

How to Provide an Exceptional Service Experience


teaThere are thousands of resources online and in print purporting to hold the secret to success in business. It’s a vast and profitable industry, and books continue to fly off the shelves. From a service industry perspective, to me it seems to boil down to a single, simple ideal: The best way to attract and keep clients is to create a service experience that is second to none.

Providing exceptional design is not the full picture of what our company does. For a professional firm, quality of design should be a given. What keeps people coming back is the combination of high quality work product, and excellent customer service. And the same is true with any business.

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Posted in Business, Case Studies, Innovation, Issues, Tips

Organic Consumers Prefer Glass Packaging


spicesI have always loved glass packaging. Whether it be the nostalgic glass Coke bottles I remember buying at the corner store as a kid, or some of the supremely creative bottles at the local liquor store, I reckon I’ll always be subject to the glass bias.

Solid yet fragile, simple yet versatile, and clean yet primitively natural – the feel of glass gives an instant impression of quality.

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Posted in Business, Case Studies, Innovation, Issues, Packaging, Tips, Trends

Building a Brand based on Trust and Authenticity


CredibilityThe fields of branding and marketing have a credibility problem.

More often than not, consumers associate brand-speak with trickery, exaggeration, misdirection and outright deception. The sad thing is, I don’t blame them. A lot of brands are disingenuous. What those brand managers don’t realize is that tricking someone into buying once is far less profitable than earning customer loyalty and trust over the long term.

Investing in your Brand for the Long Haul

Branding is so much more than just looking good. You need to pick up where we leave off.

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Posted in Branding, Business, Case Studies, Issues, Marketing, Tips

Smart Copywriting: Forget the “What”, Focus on the “How”


If there is one thing copywriters love to talk about it’s “Features vs. Benefits“. To us it makes all the sense in the world. However, many business owners who want to learn to write their own powerful copy struggle with the concept.

Features are the properties of a product or service. The features of a car might be anti-lock brakes, leather seats, or rear-window defrost. Benefits, on the other hand, show how those features will actually be of benefit (hence the name) to the user. Anti-lock brakes keep you safe if you have to stop quickly. Leather seats are more durable and luxurious than cloth. In copywriting, benefits are much, much more important than features.

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Posted in Business, Case Studies, Marketing, Tips

A case for rebranding – catalysts for brand revitalization


British Bakeries first launched Hovis Invisible Crust, the first ever crust-less bread, in August 2005, and has re-launched the product this January with a $4.5 million rebranding campaign. The company says, ‘It has performed brilliantly with great consumer feedback’. A perfect example of how rebranding can revitalize a product, British Bakeries is investing at a critical point to bring this revolutionary new product in line with the rest of the Hovis range, creating a sense of continuity and trust in the new product, and bringing fresh attention to the rest of the brand’s existing products.

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Posted in Branding, Business, Case Studies, Issues, Tips