Corporate Creative :: Design Articles for Business

Launching a new website: the checklist


“Creating a new website is like having a baby – the first one really is the hardest.”

These words came from one of our current clients, during the early wireframe phase of his first website. And although we make the process as easy as possible for our clients, it remains a valid point. Your website is your company’s public face after all, so you really do want to make sure that each and every detail is just right.

The process can be overwhelming for the uninitiated. If this describes you, read on. What follows is a basic, plain-language checklist for getting your organization online.

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Posted in Business, Collateral, Issues, Marketing, Technology, Tips, Web Design

Print is Not Dead


Green PrintingThe Green movement is in full swing, and in most ways it’s a very good thing. Marketing hype issues aside, many have worried aloud about the future of the printed word/image. With digital alternatives becoming increasingly pervasive, and former print industry leaders abandoning the page in favor of the screen, what’s to become of our beloved magazines and photo albums?

Luckily, in amongst the world of digital photo frames and web based magazines, the paper industry is taking notice and finally stepping up to the plate. Recycled paper has been around for a while, but as with any buzzword, use of the word ‘recycled’ doesn’t necessarily mean a whole lot. It could be as little as 10% recycled material, added to the fact that the raw materials are such a small part of the whole picture.

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Posted in Business, Collateral, Innovation, Issues, Packaging, Technology, Tips, Trends

Catalog Design – Using Product Placement and Page Layout to Maximize Sales and Catalog ROI


A catalog is a highly specialized marketing collateral piece that, when designed and produced correctly, will drive customers to complete their purchase with your company over other alternatives. By presenting a tempting display of appealing products in a clear, carefully considered fashion, your catalog can become one of the most powerful calls to action in your sales arsenal – particularly when paired with a niche marketing strategy.

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Posted in Branding, Business, Collateral, Innovation, Marketing, Retail, Trends

Culture Conversion: Designing for Niche Markets


A niche market is a focused, targetable portion of a market… or a narrowly defined group of potential customers. In general, if your business focuses on a niche market, you should be addressing a need for a product or service that is not being addressed by mainstream providers.

Unless you are in the community being targeted, it can be hard to tell upfront whether the design of your creative is going to be effective. But when you’re part of the targeted community, you get the message loud and clear. The trick comes in when you want to target a niche market to which you yourself do not belong. Bridging this gap between business and niche markets thus often requires a thoughtful cultural conversion campaign

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Posted in Branding, Business, Collateral, Innovation, Marketing, Trends

Postcard Marketing – Good Things Come in Small Packages


Although the days of the “penny” postcard are long over, these convenient cards still have a lot of marketing life left in them, especially with the advent of online postcard printing services that make design (and sometimes the actual mailing) a snap. Postcards afford instant visibility and are effective in boosting sales and building name recognition. Granted a great deal of today’s marketing buzz is on Internet-based advertising, but not everyone stays connected 24 hours a day. Postcards let you easily engage in mass mail-outs without breaking the bank and should not be overlooked in your marketing plan.

What is Postcard Marketing?

Postcards are a simple, inexpensive, and flexible direct mail marketing tool. They can be used to close sales, generate leads, cultivate return business, or introduce new products. In fact, the use of marketing postcards is really limited by nothing but your imagination. Some creative ideas include:

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Posted in Branding, Business, Collateral, Innovation, Marketing, Trends

7 Ways To Improve Direct Mail Response


While print marketing should not be relied upon exclusively in today’s communications world, direct mail campaigns are still an important ingredient in an effective marketing mix.

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Posted in Business, Collateral, Innovation, Marketing

Packaging: dressing your product in a fashion conscious market


Packaging. It’s something most people don’t necessarily think about, perhaps partly due to the fact that it is so overwhelmingly pervasive. Even just picking up groceries for the week, in a single forum we are subjected to the end results of thousands of individual design and branding endeavours; some good, some bad, and the rest forgettable.

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Posted in Branding, Business, Collateral, Innovation, Marketing, Packaging, Retail, Technology, Trends

Digital vs. Offset Printing: How To Choose?


Design is a complex and multilayered industry, and just as good design begins about ten steps before pen actually hits paper (or tablet, as it were), neither does it end when the final digital proofs are approved and delivered. The actual implementation of the design must be treated with considerable thought and care as well, if you’re interested in gaining maximum effect from the design itself.

The most common implementation questions we come across are often in regards to printing… what finishes to use, what stock, and most often, should we use digital or offset printing?

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Posted in Business, Collateral, Technology, Trends

Compelling Brochure Copy – The Basics


It’s part of our job to educate our clients on the importance and advantages of excellent design. At the same time, it must be said that effective brochure composition requires more than (just) compelling design. In planning your promotional materials, you need to pay as much attention to content as you do to visuals – and vice versa.

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Posted in Business, Collateral, Innovation, Issues, Marketing

Q&A: What does excellent trade show signage look like?


Question:
What does excellent trade show signage look like? Is it simple? Colorful? Digital (narrowcasting)? Branded?
Jan-Burger Troost, Owner, Wester ExpoGraphics

Answer:
Your exhibit and trade show booth graphic elements must powerfully reflect who you are and draw visitors to your booth in the midst of a loud, crowded exhibit hall filled with distractions and competitors…

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Posted in Business, Collateral, Innovation, Marketing, Tips, Trends

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