Corporate Creative :: Design Articles for Business

How to Provide an Exceptional Service Experience


teaThere are thousands of resources online and in print purporting to hold the secret to success in business. It’s a vast and profitable industry, and books continue to fly off the shelves. From a service industry perspective, to me it seems to boil down to a single, simple ideal: The best way to attract and keep clients is to create a service experience that is second to none.

Providing exceptional design is not the full picture of what our company does. For a professional firm, quality of design should be a given. What keeps people coming back is the combination of high quality work product, and excellent customer service. And the same is true with any business.

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Posted in Business, Case Studies, Innovation, Issues, Tips

The Brilliance of Braun


braunOne of the most influential brands to come out of the 1970′s has got to be Braun. Not to be confused with the Braun we know today – after being acquired by P&G they became bland, dull and ultimately meaningless. No, the Braun of the seventies was a design powerhouse, producing some of the most iconic everyday pieces of consumer electronics ever designed.

Led by Dieter Rams, the Braun of the seventies embraced a design sensibility that was both minimalist and modernist-inspired, leaving us with a collection of timeless pieces that are fast disappearing into the homes of collectors worldwide.

Though product design is slightly removed from what we do at Sage, their approach to what Rams called ‘Good Design’ translates quite well.

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Posted in Branding, Business, Innovation, Tips, Trends

Organic Consumers Prefer Glass Packaging


spicesI have always loved glass packaging. Whether it be the nostalgic glass Coke bottles I remember buying at the corner store as a kid, or some of the supremely creative bottles at the local liquor store, I reckon I’ll always be subject to the glass bias.

Solid yet fragile, simple yet versatile, and clean yet primitively natural – the feel of glass gives an instant impression of quality.

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Posted in Business, Case Studies, Innovation, Issues, Packaging, Tips, Trends

Print is Not Dead


Green PrintingThe Green movement is in full swing, and in most ways it’s a very good thing. Marketing hype issues aside, many have worried aloud about the future of the printed word/image. With digital alternatives becoming increasingly pervasive, and former print industry leaders abandoning the page in favor of the screen, what’s to become of our beloved magazines and photo albums?

Luckily, in amongst the world of digital photo frames and web based magazines, the paper industry is taking notice and finally stepping up to the plate. Recycled paper has been around for a while, but as with any buzzword, use of the word ‘recycled’ doesn’t necessarily mean a whole lot. It could be as little as 10% recycled material, added to the fact that the raw materials are such a small part of the whole picture.

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Posted in Business, Collateral, Innovation, Issues, Packaging, Technology, Tips, Trends

A Step (or twenty) Too Far…


I love design. I love graphic design, industrial design, interior design, architectural design… all of it. Push the envelope and bring a big smile to my face. But eventually, everybody has their own point at which they say “Ok, you’ve gone far enough… dial it back a notch”.

This landed in my inbox not too long ago. It’s hilariously lazy in a way, but in another it’s a bit of an oxymoron in practice. Expend a pile of energy to have the luxury of parking your butt anywhere you want – for about five seconds, which is how long it takes for the pavement to reach up and smack your behind through the rapidly deflating marshmallow-like bubble seat.

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Posted in Innovation

Catalog Design – Using Product Placement and Page Layout to Maximize Sales and Catalog ROI


A catalog is a highly specialized marketing collateral piece that, when designed and produced correctly, will drive customers to complete their purchase with your company over other alternatives. By presenting a tempting display of appealing products in a clear, carefully considered fashion, your catalog can become one of the most powerful calls to action in your sales arsenal – particularly when paired with a niche marketing strategy.

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Posted in Branding, Business, Collateral, Innovation, Marketing, Retail, Trends

Culture Conversion: Designing for Niche Markets


A niche market is a focused, targetable portion of a market… or a narrowly defined group of potential customers. In general, if your business focuses on a niche market, you should be addressing a need for a product or service that is not being addressed by mainstream providers.

Unless you are in the community being targeted, it can be hard to tell upfront whether the design of your creative is going to be effective. But when you’re part of the targeted community, you get the message loud and clear. The trick comes in when you want to target a niche market to which you yourself do not belong. Bridging this gap between business and niche markets thus often requires a thoughtful cultural conversion campaign

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Posted in Branding, Business, Collateral, Innovation, Marketing, Trends

Postcard Marketing – Good Things Come in Small Packages


Although the days of the “penny” postcard are long over, these convenient cards still have a lot of marketing life left in them, especially with the advent of online postcard printing services that make design (and sometimes the actual mailing) a snap. Postcards afford instant visibility and are effective in boosting sales and building name recognition. Granted a great deal of today’s marketing buzz is on Internet-based advertising, but not everyone stays connected 24 hours a day. Postcards let you easily engage in mass mail-outs without breaking the bank and should not be overlooked in your marketing plan.

What is Postcard Marketing?

Postcards are a simple, inexpensive, and flexible direct mail marketing tool. They can be used to close sales, generate leads, cultivate return business, or introduce new products. In fact, the use of marketing postcards is really limited by nothing but your imagination. Some creative ideas include:

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Posted in Branding, Business, Collateral, Innovation, Marketing, Trends

7 Ways To Improve Direct Mail Response


While print marketing should not be relied upon exclusively in today’s communications world, direct mail campaigns are still an important ingredient in an effective marketing mix.

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Posted in Business, Collateral, Innovation, Marketing

Packaging: dressing your product in a fashion conscious market


Packaging. It’s something most people don’t necessarily think about, perhaps partly due to the fact that it is so overwhelmingly pervasive. Even just picking up groceries for the week, in a single forum we are subjected to the end results of thousands of individual design and branding endeavours; some good, some bad, and the rest forgettable.

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Posted in Branding, Business, Collateral, Innovation, Marketing, Packaging, Retail, Technology, Trends

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