Corporate Creative :: Design Articles for Business

Organic Consumers Prefer Glass Packaging


spicesI have always loved glass packaging. Whether it be the nostalgic glass Coke bottles I remember buying at the corner store as a kid, or some of the supremely creative bottles at the local liquor store, I reckon I’ll always be subject to the glass bias.

Solid yet fragile, simple yet versatile, and clean yet primitively natural – the feel of glass gives an instant impression of quality.

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Posted in Business, Case Studies, Innovation, Issues, Packaging, Tips, Trends

Print is Not Dead


Green PrintingThe Green movement is in full swing, and in most ways it’s a very good thing. Marketing hype issues aside, many have worried aloud about the future of the printed word/image. With digital alternatives becoming increasingly pervasive, and former print industry leaders abandoning the page in favor of the screen, what’s to become of our beloved magazines and photo albums?

Luckily, in amongst the world of digital photo frames and web based magazines, the paper industry is taking notice and finally stepping up to the plate. Recycled paper has been around for a while, but as with any buzzword, use of the word ‘recycled’ doesn’t necessarily mean a whole lot. It could be as little as 10% recycled material, added to the fact that the raw materials are such a small part of the whole picture.

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Posted in Business, Collateral, Innovation, Issues, Packaging, Technology, Tips, Trends

Packaging: dressing your product in a fashion conscious market


Packaging. It’s something most people don’t necessarily think about, perhaps partly due to the fact that it is so overwhelmingly pervasive. Even just picking up groceries for the week, in a single forum we are subjected to the end results of thousands of individual design and branding endeavours; some good, some bad, and the rest forgettable.

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Posted in Branding, Business, Collateral, Innovation, Marketing, Packaging, Retail, Technology, Trends

2007 packaging trends


In today’s increasingly competitive marketplace, there is a growing awareness of the importance of branding and design in moving product off the shelves. As a project manager (or designer), if you aren’t already thinking green when you think about your product packaging, you should be.

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Posted in Branding, Business, Collateral, Innovation, Issues, Marketing, Packaging, Retail, Technology, Tips, Trends