Corporate Creative :: Design Articles for Business

Launching a new website: the checklist


“Creating a new website is like having a baby – the first one really is the hardest.”

These words came from one of our current clients, during the early wireframe phase of his first website. And although we make the process as easy as possible for our clients, it remains a valid point. Your website is your company’s public face after all, so you really do want to make sure that each and every detail is just right.

The process can be overwhelming for the uninitiated. If this describes you, read on. What follows is a basic, plain-language checklist for getting your organization online.

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Posted in Business, Collateral, Issues, Marketing, Technology, Tips, Web Design

Web Design Anatomy: Restaurant Websites


Any professional will tell you that design is pointless without context. This is especially true in the design of a company’s website.

Even if you have no interest in design theory and fundamentals, for the sake of your business there is one point that should never be forgotten: the purpose of design is communication.


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Posted in Branding, Business, Case Studies, Issues, Marketing, Retail, Technology, Tips, Trends, Web Design

The Problem With Restaurant Websites


I’ve long been a proponent of the view that if a technology is to be used, it should be done deliberately, with intelligent restraint, and with purpose. What’s more, it should not be used for reasons such as abstract trendiness or at the expense of general usability. You can have impact without beating your audience over the head.

What follows is a recounting of one man’s frustration at the restaurant industry’s infatuation with Flash. Enjoy.

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Posted in Business, Issues, Marketing, Technology, Tips, Trends, Web Design

Marketing by Email? Be Very Careful.


 Being mindful of your actions is not simply good advice for living… in business, it is a requirement.

A few days ago, my incoming Twitter feed took on a fiery tone. Anger spewed forth with abandon from one of my fellow business owner contacts. He was incensed, having discovered that a particular spammer had gone the extra mile to target his company’s clients as a group.


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Posted in Business, Issues, Technology, Tips

Where is Everyone?


These days, everyone is trying to figure out how to connect with other people. It used to be simply, you just placed some ads in whatever newspaper that was most suited to your product, but now that world is becoming ever more irrelevant. So how do you connect with other people today? And more importantly, how do you do it tomorrow?

In this article, we are going to take a little tour through the history of information – or more specifically where to focus efforts if you want get in touch with other people. It is really exciting time, because we are currently in the middle of the most drastic change since the invention of the newspaper.

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Posted in Business, Technology, Trends

Print is Not Dead


Green PrintingThe Green movement is in full swing, and in most ways it’s a very good thing. Marketing hype issues aside, many have worried aloud about the future of the printed word/image. With digital alternatives becoming increasingly pervasive, and former print industry leaders abandoning the page in favor of the screen, what’s to become of our beloved magazines and photo albums?

Luckily, in amongst the world of digital photo frames and web based magazines, the paper industry is taking notice and finally stepping up to the plate. Recycled paper has been around for a while, but as with any buzzword, use of the word ‘recycled’ doesn’t necessarily mean a whole lot. It could be as little as 10% recycled material, added to the fact that the raw materials are such a small part of the whole picture.

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Posted in Business, Collateral, Innovation, Issues, Packaging, Technology, Tips, Trends

A Good Host is Hard to Find


HostingOur first web host made a lot of promises, as they all do. Looking back, at the time I was pretty overwhelmed at the sheer number of hosting companies available, and besides the price and common-sense things like storage space and bandwidth, I wasn’t all that confident on what differentiated one from another.

It’s been several years now, and we’ve gone through several different hosting companies. Each one was slightly better than the last, but in the end, they all let us down in one way or another. The last host we used let our site and email go down for a whole week, all the while trying to convince me the problem was on my local machine… I’m not an idiot. Needless to say, we dropped them in a hurry.

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Posted in Business, Issues, Technology, Tips, Web Design

Packaging: dressing your product in a fashion conscious market


Packaging. It’s something most people don’t necessarily think about, perhaps partly due to the fact that it is so overwhelmingly pervasive. Even just picking up groceries for the week, in a single forum we are subjected to the end results of thousands of individual design and branding endeavours; some good, some bad, and the rest forgettable.

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Posted in Branding, Business, Collateral, Innovation, Marketing, Packaging, Retail, Technology, Trends

Digital vs. Offset Printing: How To Choose?


Design is a complex and multilayered industry, and just as good design begins about ten steps before pen actually hits paper (or tablet, as it were), neither does it end when the final digital proofs are approved and delivered. The actual implementation of the design must be treated with considerable thought and care as well, if you’re interested in gaining maximum effect from the design itself.

The most common implementation questions we come across are often in regards to printing… what finishes to use, what stock, and most often, should we use digital or offset printing?

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Posted in Business, Collateral, Technology, Trends

2007 packaging trends


In today’s increasingly competitive marketplace, there is a growing awareness of the importance of branding and design in moving product off the shelves. As a project manager (or designer), if you aren’t already thinking green when you think about your product packaging, you should be.

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Posted in Branding, Business, Collateral, Innovation, Issues, Marketing, Packaging, Retail, Technology, Tips, Trends

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