Corporate Creative :: Design Articles for Business

How to Write a Web Design Request for Proposal (RFP)


rfpWe receive a Request for Proposal (RFP) in some form or another nearly every day. Some projects are simple, but none offer as much potential for miscommunication as the Web Design RFP. Often, first contact is in the form of the impossibly vague question, “We need a website; how much do you charge?

It is important to note that web design projects can range from the very basic (e.g., PSD deliverables for under a grand) to the mind-twistingly complex (some website budgets can reach seven digits). If you don’t provide a clear picture of what you need, there’s no way a design company can quote on it.

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Posted in Business, Issues, Tips, Web Design

Launching a new website: the checklist


“Creating a new website is like having a baby – the first one really is the hardest.”

These words came from one of our current clients, during the early wireframe phase of his first website. And although we make the process as easy as possible for our clients, it remains a valid point. Your website is your company’s public face after all, so you really do want to make sure that each and every detail is just right.

The process can be overwhelming for the uninitiated. If this describes you, read on. What follows is a basic, plain-language checklist for getting your organization online.

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Posted in Business, Collateral, Issues, Marketing, Technology, Tips, Web Design

Consumer Psychology, Design and the User Experience


usabilityCompanies hire corporate designers to craft solutions that clearly and memorably communicate their brand’s message, directly to their market. They understand that without a full comprehension of consumer psychology and the user experience (UX), they may as well be chucking paint into a corner.

Effective strategic design is somewhat like a composition written for a symphony orchestra, in that it requires several instruments working symbiotically in order to achieve the desired result.

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Posted in Branding, Business, Marketing, Tips, Trends, Web Design

Web Design Anatomy: Restaurant Websites


Any professional will tell you that design is pointless without context. This is especially true in the design of a company’s website.

Even if you have no interest in design theory and fundamentals, for the sake of your business there is one point that should never be forgotten: the purpose of design is communication.


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Posted in Branding, Business, Case Studies, Issues, Marketing, Retail, Technology, Tips, Trends, Web Design

The Problem With Restaurant Websites


I’ve long been a proponent of the view that if a technology is to be used, it should be done deliberately, with intelligent restraint, and with purpose. What’s more, it should not be used for reasons such as abstract trendiness or at the expense of general usability. You can have impact without beating your audience over the head.

What follows is a recounting of one man’s frustration at the restaurant industry’s infatuation with Flash. Enjoy.

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Posted in Business, Issues, Marketing, Technology, Tips, Trends, Web Design

Your Online Brand and the Holiday Season


 From disparate beginnings, Christmas has become largely a cultural celebration for my generation – one meant to bring people together and place our focus on the people we love.

It has also become an uber-brand that represents intangible, un-buy-able values (peace, love, joy, family, selflessness) simultaneously with supreme commercialism.

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Posted in Branding, Business, Retail, Tips, Trends, Web Design

Search Engine Tunnel Vision


SEM Tips“I want our site to be number one on Google”

The number of times a client has uttered those words to us (or a close variation on the theme) is somewhat staggering.

Sure, we all want it. And for certain parameters, we can get it for you. But while Search Engine Optimization is a very important component of both web development and your overall marketing platform, it cannot stand alone.

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Posted in Branding, Business, Issues, Marketing, Tips, Web Design

A Good Host is Hard to Find


HostingOur first web host made a lot of promises, as they all do. Looking back, at the time I was pretty overwhelmed at the sheer number of hosting companies available, and besides the price and common-sense things like storage space and bandwidth, I wasn’t all that confident on what differentiated one from another.

It’s been several years now, and we’ve gone through several different hosting companies. Each one was slightly better than the last, but in the end, they all let us down in one way or another. The last host we used let our site and email go down for a whole week, all the while trying to convince me the problem was on my local machine… I’m not an idiot. Needless to say, we dropped them in a hurry.

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Posted in Business, Issues, Technology, Tips, Web Design

You’ve got 50 milliseconds to wow me


How strong is your website’s immediate appeal? According to a Carleton University study published earlier this year in the academic journal Behaviour & Information Technology, web designers have only 50 milliseconds to make a good first impression.

In less than the blink of an eye, your internet users have already formed an opinion about your website and by extension, your company. Participants in three studies were first asked to rate a series of web pages according to their aesthetic appeal after viewing them for 50 milliseconds, and were then asked to examine each site more carefully and provide a new rating. Confirming the old saying that a first impression is often a lasting one, the researchers found no significant difference between the two ratings. This means that in that first 50 milliseconds, your audience has already sussed you out.

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Posted in Business, Innovation, Issues, Marketing, Technology, Tips, Web Design

How to compose an effective email newsletter


One of the key elements in building relationships with clients (and prospective clients) is constant contact. But as plain a concept as it is, simply keeping in touch can be a tricky feat. By now, surely every modern business has at least a basic understanding of the potential impact of electronic communication, but how effectively do they use it? This article outlines a few of the foundational elements of building a successful email newsletter campaign.

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Posted in Business, Collateral, Innovation, Marketing, Technology, Tips, Web Design