http://sagemedia.ca/articles/corporate-identity-series-naming-your-business/ Business, Entrepreneurship and Design's Role Wed, 12 May 2010 02:58:02 +0000 hourly 1 http://wordpress.org/?v=3.0 http://sagemedia.ca/articles/corporate-identity-series-naming-your-business/comment-page-1/#comment-16992 Tungsten Branding Thu, 06 Nov 2008 21:56:50 +0000 http://sagemedia.ca/articles/?p=223#comment-16992 Well put. Strong brands do transcend the products and services they offer. This is something to keep in mind when naming a company based purely on a product or service (i.e. Radio Shack, Burlington Coat Factory) It can quickly become outmoded. The considerations you've listed above will go a long ways towards making sure a name remains relevant throughout the life of the company. Nice piece. Well put. Strong brands do transcend the products and services they offer. This is something to keep in mind when naming a company based purely on a product or service (i.e. Radio Shack, Burlington Coat Factory) It can quickly become outmoded. The considerations you’ve listed above will go a long ways towards making sure a name remains relevant throughout the life of the company. Nice piece.

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