Corporate Creative :: Design Articles for Business

Culture Conversion: Designing for Niche Markets


A niche market is a focused, targetable portion of a market… or a narrowly defined group of potential customers. In general, if your business focuses on a niche market, you should be addressing a need for a product or service that is not being addressed by mainstream providers.

Unless you are in the community being targeted, it can be hard to tell upfront whether the design of your creative is going to be effective. But when you’re part of the targeted community, you get the message loud and clear. The trick comes in when you want to target a niche market to which you yourself do not belong. Bridging this gap between business and niche markets thus often requires a thoughtful cultural conversion campaign

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Posted in Branding, Business, Collateral, Innovation, Marketing, Trends

Postcard Marketing – Good Things Come in Small Packages


Although the days of the “penny” postcard are long over, these convenient cards still have a lot of marketing life left in them, especially with the advent of online postcard printing services that make design (and sometimes the actual mailing) a snap. Postcards afford instant visibility and are effective in boosting sales and building name recognition. Granted a great deal of today’s marketing buzz is on Internet-based advertising, but not everyone stays connected 24 hours a day. Postcards let you easily engage in mass mail-outs without breaking the bank and should not be overlooked in your marketing plan.

What is Postcard Marketing?

Postcards are a simple, inexpensive, and flexible direct mail marketing tool. They can be used to close sales, generate leads, cultivate return business, or introduce new products. In fact, the use of marketing postcards is really limited by nothing but your imagination. Some creative ideas include:

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Posted in Branding, Business, Collateral, Innovation, Marketing, Trends

How to compose an effective email newsletter


One of the key elements in building relationships with clients (and prospective clients) is constant contact. But as plain a concept as it is, simply keeping in touch can be a tricky feat. By now, surely every modern business has at least a basic understanding of the potential impact of electronic communication, but how effectively do they use it? This article outlines a few of the foundational elements of building a successful email newsletter campaign.

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Posted in Business, Collateral, Innovation, Marketing, Technology, Tips, Web Design