“Creating a new website is like having a baby – the first one really is the hardest.”
These words came from one of our current clients, during the early wireframe phase of his first website. And although we make the process as easy as possible for our clients, it remains a valid point. Your website is your company’s public face after all, so you really do want to make sure that each and every detail is just right.
The process can be overwhelming for the uninitiated. If this describes you, read on. What follows is a basic, plain-language checklist for getting your organization online.
Tags: advice, Business, checklist, Collateral, communications, company, content, corporate, market, Marketing, materials, promotion, Tips, web, web design, website
Posted in Business, Collateral, Issues, Marketing, Technology, Tips, Web Design
Today business cards are so ubiquitous that in some countries they are traded with no formality or consequence, serving as nothing more than an internationally recognized way to exchange contact information or a handy bit of paper on which to jot a note. In other nations, however, particularly in Asia, the cards are regarded as an extension of the individual to be treated with honor and respect. The exchange of cards is attended with great ritual and a breech of protocol can give serious offense. How did a simple card, 3.370 x 2.125 inches come to play such a central role in the business cultural of the world? Depending on the sources consulted, the cards may actually have originated in China in the 15th century.
Tags: business card, cards, china, Collateral, culture, history, interest, introductions, ritual, stationery
Posted in Business, Issues
A catalog is a highly specialized marketing collateral piece that, when designed and produced correctly, will drive customers to complete their purchase with your company over other alternatives. By presenting a tempting display of appealing products in a clear, carefully considered fashion, your catalog can become one of the most powerful calls to action in your sales arsenal – particularly when paired with a niche marketing strategy.
Tags: catalog, Collateral, colour, design, graphic, layout, magazine, print, product, publication
Posted in Branding, Business, Collateral, Innovation, Marketing, Retail, Trends
Graphic designers are intimately familiar with the all-important portfolio and accompanying self-promotion piece. After the big pitch and presentation, designers and firms provide prospective clients with an SPP, often a bound promotional brochure or catalogue highlighting their best work and success stories/case studies, as well as a list of awards and some basic reminder company information.
Now, all business owners are familiar with the corporate brochure, but rarely is it utilized in the same way by companies in non-creative fields. Most corporate brochures end up serving either as extended ads (too obviously self-serving, unless the ad is the purpose), or dry company profiles (which are, well, dry). I often suggest a more creative approach to my clients… a “show” rather than “tell”.
Tags: brand, Branding, brochure, Collateral, display, individual, mailer, Marketing, personal, portfolio, principal, promo, promotion, self, self-promotion
Posted in Branding, Business, Collateral, Innovation, Issues, Marketing, Tips, Trends
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Tags: advice, brand, Branding, Business, Collateral, corporate, corporate id, display, email, identity, impression, labels, logo, Marketing, materials, package, Packaging, pieces, presentation, print, promo, promotion, signage, stationery, Tips, web, web site
Posted in Branding, Business, Collateral, Issues, Marketing, Tips
In today’s increasingly competitive marketplace, there is a growing awareness of the importance of branding and design in moving product off the shelves. As a project manager (or designer), if you aren’t already thinking green when you think about your product packaging, you should be.
Tags: accountability, Collateral, environmental, green, materials, Packaging, product, Retail, Trends
Posted in Branding, Business, Collateral, Innovation, Issues, Marketing, Packaging, Retail, Technology, Tips, Trends