Corporate Creative :: Design Articles for Business

Culture Conversion: Designing for Niche Markets


A niche market is a focused, targetable portion of a market… or a narrowly defined group of potential customers. In general, if your business focuses on a niche market, you should be addressing a need for a product or service that is not being addressed by mainstream providers.

Unless you are in the community being targeted, it can be hard to tell upfront whether the design of your creative is going to be effective. But when you’re part of the targeted community, you get the message loud and clear. The trick comes in when you want to target a niche market to which you yourself do not belong. Bridging this gap between business and niche markets thus often requires a thoughtful cultural conversion campaign

Read On

Tags: , , , , , , , ,
Posted in Branding, Business, Collateral, Innovation, Marketing, Trends

Using design in business


Design in business is much more than just catchy ads. You can use design to generate new ideas and turn them into innovative and competitive products and services, improve your business processes and strengthen and deepen your marketing approach.

If used systematically across your business, design can bring a range of measurable commercial benefits:

  • Improved sales and conversion rates
  • Improved market position
  • Greater customer loyalty
  • A stronger and more credible identity for your business
  • The ability to open up new markets


Read On

Tags: , , , , , , , , , , , , , , ,
Posted in Branding, Business, Issues, Trends