Two Small Letters, One Big Word

Back when I was making the big switch from the safe nine-to-five desk job into the overwhelming world of business ownership, I was eager to take on any task, regardless of the proposed “return on investment”, let’s call it. I don’t think the word ‘no’ was present in my vocabulary.

Naively, I took everyone at their word. The nature of my own well-meaning and fairness-oriented personality made dealing in the often cut-throat world of business somewhat challenging.