Corporate Creative :: Design Articles for Business

A Well Managed Suite of Business Materials


When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.

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Posted in Branding, Business, Collateral, Issues, Marketing, Tips

How to compose an effective email newsletter


One of the key elements in building relationships with clients (and prospective clients) is constant contact. But as plain a concept as it is, simply keeping in touch can be a tricky feat. By now, surely every modern business has at least a basic understanding of the potential impact of electronic communication, but how effectively do they use it? This article outlines a few of the foundational elements of building a successful email newsletter campaign.

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Posted in Business, Collateral, Innovation, Marketing, Technology, Tips, Web Design