Q&A: What does excellent trade show signage look like?

Question:
What does excellent trade show signage look like? Is it simple? Colorful? Digital (narrowcasting)? Branded?
Jan-Burger Troost, Owner, Wester ExpoGraphics

Answer:
Your exhibit and trade show booth graphic elements must powerfully reflect who you are and draw visitors to your booth in the midst of a loud, crowded exhibit hall filled with distractions and competitors…