Corporate Creative :: Design Articles for Business

Form Meets Function


DesignHere’s another designer who’s taken an otherwise mundane everyday piece of equipment, and made it cool through creative re-conceptualization. In my books, ‘cool’ takes more than just making something pretty… it’s got to be smart too. The Donut Powerstrip by Ramei Keum meets these criteria. It is a very simple multi-socket power ‘bar’ that’s not just stylish (yes, a stylish extension cord), but gets big points for usefulness as each socket rotates freely and independently to allow any size adapter or plug assembly.

I have a few power blocks in my office. None of them can accomodate one plug per socket, since a good proportion of my gadgets use big bulky adapters. I hide them from view where possible. One has a fancy blue light, but it’s not really a design feature.

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Posted in Business, Marketing, Retail, Trends

A Step (or twenty) Too Far…


I love design. I love graphic design, industrial design, interior design, architectural design… all of it. Push the envelope and bring a big smile to my face. But eventually, everybody has their own point at which they say “Ok, you’ve gone far enough… dial it back a notch”.

This landed in my inbox not too long ago. It’s hilariously lazy in a way, but in another it’s a bit of an oxymoron in practice. Expend a pile of energy to have the luxury of parking your butt anywhere you want – for about five seconds, which is how long it takes for the pavement to reach up and smack your behind through the rapidly deflating marshmallow-like bubble seat.

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Posted in Innovation