Corporate Creative :: Design Articles for Business

Launching a new website: the checklist


“Creating a new website is like having a baby – the first one really is the hardest.”

These words came from one of our current clients, during the early wireframe phase of his first website. And although we make the process as easy as possible for our clients, it remains a valid point. Your website is your company’s public face after all, so you really do want to make sure that each and every detail is just right.

The process can be overwhelming for the uninitiated. If this describes you, read on. What follows is a basic, plain-language checklist for getting your organization online.

Read On

Tags: , , , , , , , , , , , , , , ,
Posted in Business, Collateral, Issues, Marketing, Technology, Tips, Web Design

Culture Conversion: Designing for Niche Markets


A niche market is a focused, targetable portion of a market… or a narrowly defined group of potential customers. In general, if your business focuses on a niche market, you should be addressing a need for a product or service that is not being addressed by mainstream providers.

Unless you are in the community being targeted, it can be hard to tell upfront whether the design of your creative is going to be effective. But when you’re part of the targeted community, you get the message loud and clear. The trick comes in when you want to target a niche market to which you yourself do not belong. Bridging this gap between business and niche markets thus often requires a thoughtful cultural conversion campaign

Read On

Tags: , , , , , , , ,
Posted in Branding, Business, Collateral, Innovation, Marketing, Trends

Postcard Marketing – Good Things Come in Small Packages


Although the days of the “penny” postcard are long over, these convenient cards still have a lot of marketing life left in them, especially with the advent of online postcard printing services that make design (and sometimes the actual mailing) a snap. Postcards afford instant visibility and are effective in boosting sales and building name recognition. Granted a great deal of today’s marketing buzz is on Internet-based advertising, but not everyone stays connected 24 hours a day. Postcards let you easily engage in mass mail-outs without breaking the bank and should not be overlooked in your marketing plan.

What is Postcard Marketing?

Postcards are a simple, inexpensive, and flexible direct mail marketing tool. They can be used to close sales, generate leads, cultivate return business, or introduce new products. In fact, the use of marketing postcards is really limited by nothing but your imagination. Some creative ideas include:

Read On

Tags: , , , , , ,
Posted in Branding, Business, Collateral, Innovation, Marketing, Trends

7 Ways To Improve Direct Mail Response


While print marketing should not be relied upon exclusively in today’s communications world, direct mail campaigns are still an important ingredient in an effective marketing mix.

Read On

Tags: , , , , , , , ,
Posted in Business, Collateral, Innovation, Marketing

Packaging: dressing your product in a fashion conscious market


Packaging. It’s something most people don’t necessarily think about, perhaps partly due to the fact that it is so overwhelmingly pervasive. Even just picking up groceries for the week, in a single forum we are subjected to the end results of thousands of individual design and branding endeavours; some good, some bad, and the rest forgettable.

Read On

Tags: , , , , , , , , ,
Posted in Branding, Business, Collateral, Innovation, Marketing, Packaging, Retail, Technology, Trends

Building a Global Brand


In addition to taking advantage of outstanding growth opportunities, there are several factors driving the increasing interest in taking brands global…
Read On

Tags: , , , , ,
Posted in Branding, Business, Innovation, Issues

Using design in business


Design in business is much more than just catchy ads. You can use design to generate new ideas and turn them into innovative and competitive products and services, improve your business processes and strengthen and deepen your marketing approach.

If used systematically across your business, design can bring a range of measurable commercial benefits:

  • Improved sales and conversion rates
  • Improved market position
  • Greater customer loyalty
  • A stronger and more credible identity for your business
  • The ability to open up new markets


Read On

Tags: , , , , , , , , , , , , , , ,
Posted in Branding, Business, Issues, Trends

You’ve got 50 milliseconds to wow me


How strong is your website’s immediate appeal? According to a Carleton University study published earlier this year in the academic journal Behaviour & Information Technology, web designers have only 50 milliseconds to make a good first impression.

In less than the blink of an eye, your internet users have already formed an opinion about your website and by extension, your company. Participants in three studies were first asked to rate a series of web pages according to their aesthetic appeal after viewing them for 50 milliseconds, and were then asked to examine each site more carefully and provide a new rating. Confirming the old saying that a first impression is often a lasting one, the researchers found no significant difference between the two ratings. This means that in that first 50 milliseconds, your audience has already sussed you out.

Read On

Tags: , , , , , , , , , , , , , , , ,
Posted in Business, Innovation, Issues, Marketing, Technology, Tips, Web Design

Getting and keeping your key demographic’s attention


In a rich media environment, audiences are in an increasingly constant state of distraction. We’re all busy, and there is a lot going on in our lives – our attention is valuable and limited. Unfortunately for businesses, this means that in order to cut through the clutter, they have to constantly repeat themselves and draw their audience’s attention back to important items, refocusing them over and over again. It’s a frustrating dance for both partners. The business may ask “how can I get this person’s attention?”, while the audience is left wondering “what’s this person trying to tell me? and why should I care?”

Read On

Tags: , , , , , , , , ,
Posted in Branding, Business, Innovation, Issues, Marketing, Tips