At first glance, you may find the idea of skimming through yet another designer’s writeup on spec work a bit redundant. I can hear your collective sighs from here. It’s like a hot rolling gust of tired frustration, with a slightly bitter aftertaste.

Bear with me though, I think you may actually find this one useful.

While print marketing should not be relied upon exclusively in today’s communications world, direct mail campaigns are still an important ingredient in an effective marketing mix.