The fields of branding and marketing have a credibility problem.
More often than not, consumers associate brand-speak with trickery, exaggeration, misdirection and outright deception. The sad thing is, I don’t blame them. A lot of brands are disingenuous. What those brand managers don’t realize is that tricking someone into buying once is far less profitable than earning customer loyalty and trust over the long term.
Investing in your Brand for the Long Haul
Branding is so much more than just looking good. You need to pick up where we leave off.
Tags: authenticity, brand, Branding, credibility, identity, rebranding, roi, trust
Posted in Branding, Business, Case Studies, Issues, Marketing, Tips
While print marketing should not be relied upon exclusively in today’s communications world, direct mail campaigns are still an important ingredient in an effective marketing mix.
Tags: communications, direct, mail, mailer, market, Marketing, niche, response, roi
Posted in Business, Collateral, Innovation, Marketing
Design in business is much more than just catchy ads. You can use design to generate new ideas and turn them into innovative and competitive products and services, improve your business processes and strengthen and deepen your marketing approach.
If used systematically across your business, design can bring a range of measurable commercial benefits:
- Improved sales and conversion rates
- Improved market position
- Greater customer loyalty
- A stronger and more credible identity for your business
- The ability to open up new markets
Tags: ads, benefits, Business, commercial, conversion, corporate, credibility, design, growth, identity, loyalty, market, position, roi, sales, usage
Posted in Branding, Business, Issues, Trends