Corporate Creative :: Design Articles for Business

Creating Winning Sales Copy


Everyone in business is in the business of sales. You may not be peddling widgets, but we’re all selling something. Like it or not, commerce depends on marketing: a high-pressure, highly competitive field where genuine talent seems to be diluted with morons. I’ve worked with a lot of highly impressive and capable marketing professionals, but I’ve also dealt with too many who fall into the other camp. The fact is, being effective in marketing requires intelligence, an intuitive and intimate understanding of human psychology, and a finely tuned talent for communication.

Personally, I rank selling myself up there with paperwork and taxes. I’d rather be doing actual design work than making a sales pitch. I’d rather be doing just about anything else, for that matter. But success in business demands we master not only our own craft, but also those fields that we depend upon to stay afloat (and prosper). In my case, I’m helped along quite a bit by way of the fact that I also happen to have a university degree in psychology, so I’m able to mesh what I know about design with what I know about people.

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Posted in Business, Marketing, Tips

Using design in business


Design in business is much more than just catchy ads. You can use design to generate new ideas and turn them into innovative and competitive products and services, improve your business processes and strengthen and deepen your marketing approach.

If used systematically across your business, design can bring a range of measurable commercial benefits:

  • Improved sales and conversion rates
  • Improved market position
  • Greater customer loyalty
  • A stronger and more credible identity for your business
  • The ability to open up new markets


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Posted in Branding, Business, Issues, Trends

Holiday networking


Scrooge once said that Christmas has a way of keeping men from doing business, but really, what does he know? The truth is, the holiday season provides some really excellent opportunities for networking. Odds are that very soon you will be mingling with all manner of people at some holiday get-together. Some you’ll barely know, and others you’ll know very well – the important thing to remember is that networking this time of year is different than any other month.

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Posted in Business, Issues, Tips