Corporate Creative :: Design Articles for Business

Using design in business


Design in business is much more than just catchy ads. You can use design to generate new ideas and turn them into innovative and competitive products and services, improve your business processes and strengthen and deepen your marketing approach.

If used systematically across your business, design can bring a range of measurable commercial benefits:

  • Improved sales and conversion rates
  • Improved market position
  • Greater customer loyalty
  • A stronger and more credible identity for your business
  • The ability to open up new markets


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Posted in Branding, Business, Issues, Trends

You’ve got 50 milliseconds to wow me


How strong is your website’s immediate appeal? According to a Carleton University study published earlier this year in the academic journal Behaviour & Information Technology, web designers have only 50 milliseconds to make a good first impression.

In less than the blink of an eye, your internet users have already formed an opinion about your website and by extension, your company. Participants in three studies were first asked to rate a series of web pages according to their aesthetic appeal after viewing them for 50 milliseconds, and were then asked to examine each site more carefully and provide a new rating. Confirming the old saying that a first impression is often a lasting one, the researchers found no significant difference between the two ratings. This means that in that first 50 milliseconds, your audience has already sussed you out.

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Posted in Business, Innovation, Issues, Marketing, Technology, Tips, Web Design