Corporate Creative :: Design Articles for Business

Launching a new website: the checklist


“Creating a new website is like having a baby – the first one really is the hardest.”

These words came from one of our current clients, during the early wireframe phase of his first website. And although we make the process as easy as possible for our clients, it remains a valid point. Your website is your company’s public face after all, so you really do want to make sure that each and every detail is just right.

The process can be overwhelming for the uninitiated. If this describes you, read on. What follows is a basic, plain-language checklist for getting your organization online.

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Posted in Business, Collateral, Issues, Marketing, Technology, Tips, Web Design

Search Engine Tunnel Vision


SEM Tips“I want our site to be number one on Google”

The number of times a client has uttered those words to us (or a close variation on the theme) is somewhat staggering.

Sure, we all want it. And for certain parameters, we can get it for you. But while Search Engine Optimization is a very important component of both web development and your overall marketing platform, it cannot stand alone.

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Posted in Branding, Business, Issues, Marketing, Tips, Web Design

A Well Managed Suite of Business Materials


When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.

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Posted in Branding, Business, Collateral, Issues, Marketing, Tips

You’ve got 50 milliseconds to wow me


How strong is your website’s immediate appeal? According to a Carleton University study published earlier this year in the academic journal Behaviour & Information Technology, web designers have only 50 milliseconds to make a good first impression.

In less than the blink of an eye, your internet users have already formed an opinion about your website and by extension, your company. Participants in three studies were first asked to rate a series of web pages according to their aesthetic appeal after viewing them for 50 milliseconds, and were then asked to examine each site more carefully and provide a new rating. Confirming the old saying that a first impression is often a lasting one, the researchers found no significant difference between the two ratings. This means that in that first 50 milliseconds, your audience has already sussed you out.

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Posted in Business, Innovation, Issues, Marketing, Technology, Tips, Web Design