“Creating a new website is like having a baby – the first one really is the hardest.”
These words came from one of our current clients, during the early wireframe phase of his first website. And although we make the process as easy as possible for our clients, it remains a valid point. Your website is your company’s public face after all, so you really do want to make sure that each and every detail is just right.
The process can be overwhelming for the uninitiated. If this describes you, read on. What follows is a basic, plain-language checklist for getting your organization online.
Tags: advice, Business, checklist, Collateral, communications, company, content, corporate, market, Marketing, materials, promotion, Tips, web, web design, website
Posted in Business, Collateral, Issues, Marketing, Technology, Tips, Web Design
Life is all about the little things.
I often wonder why so many of the business owners and brand managers who approach us are so obsessed with the overall machine, without giving so much as a nod to the cogs that make it work. I’m not talking about employee recognition here (that’s another topic entirely) but rather, the less tangible qualities that impact the customer’s experience in doing business with you.
How many times have you avoided returning to a restaurant with a shoddy bathroom? And how wonderful is that free tea or cappuccino at your favourite spa?
Tags: advice, Branding, Business, details, Tips
Posted in Branding, Business, Tips
In today’s highly competitive environment, the strongest brands are the ones that transcend the products and services they represent, and form a solid connection with the consumer.
While new business owners invest substantial amounts of time and resources into product and concept development, package design, advertising, PR and distribution, the act of choosing a name for their brand is often treated as an afterthought. As a result, we end up with generic and damaging brand names like ‘x place’ or ‘y barn’… or names that are already shared with dozens of other companies.
Tags: brand, Branding, Business, company, corporate, entrepreneur, id, identity, name, naming, product, rebranding, specialist
Posted in Branding, Business, Tips
If there is one thing copywriters love to talk about it’s “Features vs. Benefits“. To us it makes all the sense in the world. However, many business owners who want to learn to write their own powerful copy struggle with the concept.
Features are the properties of a product or service. The features of a car might be anti-lock brakes, leather seats, or rear-window defrost. Benefits, on the other hand, show how those features will actually be of benefit (hence the name) to the user. Anti-lock brakes keep you safe if you have to stop quickly. Leather seats are more durable and luxurious than cloth. In copywriting, benefits are much, much more important than features.
Tags: Business, content, copy, copywriting, creation, text, writing
Posted in Business, Case Studies, Marketing, Tips
“I want our site to be number one on Google”
The number of times a client has uttered those words to us (or a close variation on the theme) is somewhat staggering.
Sure, we all want it. And for certain parameters, we can get it for you. But while Search Engine Optimization is a very important component of both web development and your overall marketing platform, it cannot stand alone.
Tags: brand, Business, design, development, google, Marketing, optimisation, optimization, search engine, sem, seo, web, website
Posted in Branding, Business, Issues, Marketing, Tips, Web Design
Design in business is much more than just catchy ads. You can use design to generate new ideas and turn them into innovative and competitive products and services, improve your business processes and strengthen and deepen your marketing approach.
If used systematically across your business, design can bring a range of measurable commercial benefits:
- Improved sales and conversion rates
- Improved market position
- Greater customer loyalty
- A stronger and more credible identity for your business
- The ability to open up new markets
Tags: ads, benefits, Business, commercial, conversion, corporate, credibility, design, growth, identity, loyalty, market, position, roi, sales, usage
Posted in Branding, Business, Issues, Trends
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Tags: advice, brand, Branding, Business, Collateral, corporate, corporate id, display, email, identity, impression, labels, logo, Marketing, materials, package, Packaging, pieces, presentation, print, promo, promotion, signage, stationery, Tips, web, web site
Posted in Branding, Business, Collateral, Issues, Marketing, Tips
Scrooge once said that Christmas has a way of keeping men from doing business, but really, what does he know? The truth is, the holiday season provides some really excellent opportunities for networking. Odds are that very soon you will be mingling with all manner of people at some holiday get-together. Some you’ll barely know, and others you’ll know very well – the important thing to remember is that networking this time of year is different than any other month.
Tags: advice, Business, christmas, corporate, get-togethers, holiday, meetings, networking, sales, Tips
Posted in Business, Issues, Tips
The concept of creativity is an abstract one, at best. The dictionary tells you that when you ask for creativity, you can expect to see “the ability to use the imagination to develop new and original ideas or things, especially in an artistic context.” This is all well and good if you’re in the market for something astonishing to frame and hang on your wall, but in the context of business design it falls somewhat short of adequate
Tags: artistic, balance, Business, creativity, design, graphic, ideas, imagination, original
Posted in Branding, Business, Innovation, Issues, Marketing, Tips