Corporate Creative :: Design Articles for Business

How to shop for a design firm (be an educated consumer)


With brand revitalization and product redesigns rolling out more quickly than ever before, it’s clear that design and innovation are becoming the hot topic for business. Apple is a prime example, constantly pushing the envelope and driving the market, the iPod has become an icon of fanatic consumer loyalty and yet, the increasingly rapid rollover to bigger (or smaller) and better models is met with pocketbooks held wide open and the competition struggling to keep up. Apple has brought the impact of effective design in business to the forefront.

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