A catalog is a highly specialized marketing collateral piece that, when designed and produced correctly, will drive customers to complete their purchase with your company over other alternatives. By presenting a tempting display of appealing products in a clear, carefully considered fashion, your catalog can become one of the most powerful calls to action in your sales arsenal – particularly when paired with a niche marketing strategy.
Tags: catalog, Collateral, colour, design, graphic, layout, magazine, print, product, publication
Posted in Branding, Business, Collateral, Innovation, Marketing, Retail, Trends
Design is a complex and multilayered industry, and just as good design begins about ten steps before pen actually hits paper (or tablet, as it were), neither does it end when the final digital proofs are approved and delivered. The actual implementation of the design must be treated with considerable thought and care as well, if you’re interested in gaining maximum effect from the design itself.
The most common implementation questions we come across are often in regards to printing… what finishes to use, what stock, and most often, should we use digital or offset printing?
Tags: colour, digital, Issues, lithographic, offset, press, print, printing, Technology
Posted in Business, Collateral, Technology, Trends