“Creating a new website is like having a baby – the first one really is the hardest.”
These words came from one of our current clients, during the early wireframe phase of his first website. And although we make the process as easy as possible for our clients, it remains a valid point. Your website is your company’s public face after all, so you really do want to make sure that each and every detail is just right.
The process can be overwhelming for the uninitiated. If this describes you, read on. What follows is a basic, plain-language checklist for getting your organization online.
Tags: advice, Business, checklist, Collateral, communications, company, content, corporate, market, Marketing, materials, promotion, Tips, web, web design, website
Posted in Business, Collateral, Issues, Marketing, Technology, Tips, Web Design
The sheer number of social and business networks vying for our membership these days can be overwhelming. A quick search for “business networking” yields over 33 million results…
Tags: bebo, communications, facebook, flickr, linkedin, multiply, myspace, network, networking, online, orkut, plaxo, relationships, sites, social
Posted in Business, Issues, Trends
While print marketing should not be relied upon exclusively in today’s communications world, direct mail campaigns are still an important ingredient in an effective marketing mix.
Tags: communications, direct, mail, mailer, market, Marketing, niche, response, roi
Posted in Business, Collateral, Innovation, Marketing
One of the key elements in building relationships with clients (and prospective clients) is constant contact. But as plain a concept as it is, simply keeping in touch can be a tricky feat. By now, surely every modern business has at least a basic understanding of the potential impact of electronic communication, but how effectively do they use it? This article outlines a few of the foundational elements of building a successful email newsletter campaign.
Tags: campaign, communications, compose, contact, design, email, inbox, mail, Marketing, newsletter
Posted in Business, Collateral, Innovation, Marketing, Technology, Tips, Web Design