Corporate Creative :: Design Articles for Business

Corporate Identity Series :: Your Tagline


Writing a SloganYou’ve spent countless hours coming up with the perfect name for your business. It’s unique, brief, descriptive, and expandable. Beautiful. The next step is one that is often given a bit of a short stick… after all that brand naming wordplay, you now need to come up with a short, positive and catchy slogan for your business.

Many people are simply tired of words at this point. And that’s fine, but your tagline is important enough to warrant your full attention. So take a break, and come back to it when your mind is refreshed.

Read On

Tags: , , , , , , , , , , , , , , , , , ,
Posted in Branding, Business, Tips

A Well Managed Suite of Business Materials


When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.

Read On

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Branding, Business, Collateral, Issues, Marketing, Tips