Corporate Creative :: Design Articles for Business

Tips for choosing the right design firm


If ever there were an overly competitive industry with little to no regulation, it would be the corporate design industry. Anyone with a computer and basic software can market themselves as a designer, while the industry is devalued and thousands of business owners are taken for a ride by unqualified or even unscrupulous pretenders.

As a consumer, how do you protect yourself and your company? The answer is more simple than you may think – all you have to do is a bit of homework.

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Posted in Business, Issues, Tips

How to shop for a design firm (be an educated consumer)


With brand revitalization and product redesigns rolling out more quickly than ever before, it’s clear that design and innovation are becoming the hot topic for business. Apple is a prime example, constantly pushing the envelope and driving the market, the iPod has become an icon of fanatic consumer loyalty and yet, the increasingly rapid rollover to bigger (or smaller) and better models is met with pocketbooks held wide open and the competition struggling to keep up. Apple has brought the impact of effective design in business to the forefront.

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Posted in Business, Issues, Tips