Although the days of the “penny” postcard are long over, these convenient cards still have a lot of marketing life left in them, especially with the advent of online postcard printing services that make design (and sometimes the actual mailing) a snap. Postcards afford instant visibility and are effective in boosting sales and building name recognition. Granted a great deal of today’s marketing buzz is on Internet-based advertising, but not everyone stays connected 24 hours a day. Postcards let you easily engage in mass mail-outs without breaking the bank and should not be overlooked in your marketing plan.
What is Postcard Marketing?
Postcards are a simple, inexpensive, and flexible direct mail marketing tool. They can be used to close sales, generate leads, cultivate return business, or introduce new products. In fact, the use of marketing postcards is really limited by nothing but your imagination. Some creative ideas include:
Tags: campaign, card, mail, mailer, market, Marketing, postcard
Posted in Branding, Business, Collateral, Innovation, Marketing, Trends
While print marketing should not be relied upon exclusively in today’s communications world, direct mail campaigns are still an important ingredient in an effective marketing mix.
Tags: communications, direct, mail, mailer, market, Marketing, niche, response, roi
Posted in Business, Collateral, Innovation, Marketing
One of the key elements in building relationships with clients (and prospective clients) is constant contact. But as plain a concept as it is, simply keeping in touch can be a tricky feat. By now, surely every modern business has at least a basic understanding of the potential impact of electronic communication, but how effectively do they use it? This article outlines a few of the foundational elements of building a successful email newsletter campaign.
Tags: campaign, communications, compose, contact, design, email, inbox, mail, Marketing, newsletter
Posted in Business, Collateral, Innovation, Marketing, Technology, Tips, Web Design