“Creating a new website is like having a baby – the first one really is the hardest.”
These words came from one of our current clients, during the early wireframe phase of his first website. And although we make the process as easy as possible for our clients, it remains a valid point. Your website is your company’s public face after all, so you really do want to make sure that each and every detail is just right.
The process can be overwhelming for the uninitiated. If this describes you, read on. What follows is a basic, plain-language checklist for getting your organization online.
Tags: advice, Business, checklist, Collateral, communications, company, content, corporate, market, Marketing, materials, promotion, Tips, web, web design, website
Posted in Business, Collateral, Issues, Marketing, Technology, Tips, Web Design
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Tags: advice, brand, Branding, Business, Collateral, corporate, corporate id, display, email, identity, impression, labels, logo, Marketing, materials, package, Packaging, pieces, presentation, print, promo, promotion, signage, stationery, Tips, web, web site
Posted in Branding, Business, Collateral, Issues, Marketing, Tips
In today’s increasingly competitive marketplace, there is a growing awareness of the importance of branding and design in moving product off the shelves. As a project manager (or designer), if you aren’t already thinking green when you think about your product packaging, you should be.
Tags: accountability, Collateral, environmental, green, materials, Packaging, product, Retail, Trends
Posted in Branding, Business, Collateral, Innovation, Issues, Marketing, Packaging, Retail, Technology, Tips, Trends