Packaging. It’s something most people don’t necessarily think about, perhaps partly due to the fact that it is so overwhelmingly pervasive. Even just picking up groceries for the week, in a single forum we are subjected to the end results of thousands of individual design and branding endeavours; some good, some bad, and the rest forgettable.
Tags: brand, design, display, graphic, market, package, Packaging, pos, product, Retail
Posted in Branding, Business, Collateral, Innovation, Marketing, Packaging, Retail, Technology, Trends
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Tags: advice, brand, Branding, Business, Collateral, corporate, corporate id, display, email, identity, impression, labels, logo, Marketing, materials, package, Packaging, pieces, presentation, print, promo, promotion, signage, stationery, Tips, web, web site
Posted in Branding, Business, Collateral, Issues, Marketing, Tips