The Green movement is in full swing, and in most ways it’s a very good thing. Marketing hype issues aside, many have worried aloud about the future of the printed word/image. With digital alternatives becoming increasingly pervasive, and former print industry leaders abandoning the page in favor of the screen, what’s to become of our beloved magazines and photo albums?
Luckily, in amongst the world of digital photo frames and web based magazines, the paper industry is taking notice and finally stepping up to the plate. Recycled paper has been around for a while, but as with any buzzword, use of the word ‘recycled’ doesn’t necessarily mean a whole lot. It could be as little as 10% recycled material, added to the fact that the raw materials are such a small part of the whole picture.
Tags: advice, carbon, choices, emissions, green, paper, papers, print, printing, recycled, responsible, stock, Tips
Posted in Business, Collateral, Innovation, Issues, Packaging, Technology, Tips, Trends
A catalog is a highly specialized marketing collateral piece that, when designed and produced correctly, will drive customers to complete their purchase with your company over other alternatives. By presenting a tempting display of appealing products in a clear, carefully considered fashion, your catalog can become one of the most powerful calls to action in your sales arsenal – particularly when paired with a niche marketing strategy.
Tags: catalog, Collateral, colour, design, graphic, layout, magazine, print, product, publication
Posted in Branding, Business, Collateral, Innovation, Marketing, Retail, Trends
Design is a complex and multilayered industry, and just as good design begins about ten steps before pen actually hits paper (or tablet, as it were), neither does it end when the final digital proofs are approved and delivered. The actual implementation of the design must be treated with considerable thought and care as well, if you’re interested in gaining maximum effect from the design itself.
The most common implementation questions we come across are often in regards to printing… what finishes to use, what stock, and most often, should we use digital or offset printing?
Tags: colour, digital, Issues, lithographic, offset, press, print, printing, Technology
Posted in Business, Collateral, Technology, Trends
What does excellent trade show signage look like? Is it simple? Colorful? Digital (narrowcasting)? Branded?
Jan-Burger Troost, Owner, Wester ExpoGraphics
Your exhibit and trade show booth graphic elements must powerfully reflect who you are and draw visitors to your booth in the midst of a loud, crowded exhibit hall filled with distractions and competitors…
Tags: advice, banner, conference, display, exhibit, exhibition, expo, exposition, FAQ, print, printing, Q&A, show, sign, signage, Tips, trade, tradeshow
Posted in Business, Collateral, Innovation, Marketing, Tips, Trends
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Tags: advice, brand, Branding, Business, Collateral, corporate, corporate id, display, email, identity, impression, labels, logo, Marketing, materials, package, Packaging, pieces, presentation, print, promo, promotion, signage, stationery, Tips, web, web site
Posted in Branding, Business, Collateral, Issues, Marketing, Tips