Corporate Creative :: Design Articles for Business

Print is Not Dead


Green PrintingThe Green movement is in full swing, and in most ways it’s a very good thing. Marketing hype issues aside, many have worried aloud about the future of the printed word/image. With digital alternatives becoming increasingly pervasive, and former print industry leaders abandoning the page in favor of the screen, what’s to become of our beloved magazines and photo albums?

Luckily, in amongst the world of digital photo frames and web based magazines, the paper industry is taking notice and finally stepping up to the plate. Recycled paper has been around for a while, but as with any buzzword, use of the word ‘recycled’ doesn’t necessarily mean a whole lot. It could be as little as 10% recycled material, added to the fact that the raw materials are such a small part of the whole picture.

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Posted in Business, Collateral, Innovation, Issues, Packaging, Technology, Tips, Trends

Digital vs. Offset Printing: How To Choose?


Design is a complex and multilayered industry, and just as good design begins about ten steps before pen actually hits paper (or tablet, as it were), neither does it end when the final digital proofs are approved and delivered. The actual implementation of the design must be treated with considerable thought and care as well, if you’re interested in gaining maximum effect from the design itself.

The most common implementation questions we come across are often in regards to printing… what finishes to use, what stock, and most often, should we use digital or offset printing?

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Posted in Business, Collateral, Technology, Trends

Q&A: What does excellent trade show signage look like?


Question:
What does excellent trade show signage look like? Is it simple? Colorful? Digital (narrowcasting)? Branded?
Jan-Burger Troost, Owner, Wester ExpoGraphics

Answer:
Your exhibit and trade show booth graphic elements must powerfully reflect who you are and draw visitors to your booth in the midst of a loud, crowded exhibit hall filled with distractions and competitors…

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Posted in Business, Collateral, Innovation, Marketing, Tips, Trends