In today’s highly competitive environment, the strongest brands are the ones that transcend the products and services they represent, and form a solid connection with the consumer.
While new business owners invest substantial amounts of time and resources into product and concept development, package design, advertising, PR and distribution, the act of choosing a name for their brand is often treated as an afterthought. As a result, we end up with generic and damaging brand names like ‘x place’ or ‘y barn’… or names that are already shared with dozens of other companies.
Tags: brand, Branding, Business, company, corporate, entrepreneur, id, identity, name, naming, product, rebranding, specialist
Posted in Branding, Business, Tips
The fields of branding and marketing have a credibility problem.
More often than not, consumers associate brand-speak with trickery, exaggeration, misdirection and outright deception. The sad thing is, I don’t blame them. A lot of brands are disingenuous. What those brand managers don’t realize is that tricking someone into buying once is far less profitable than earning customer loyalty and trust over the long term.
Investing in your Brand for the Long Haul
Branding is so much more than just looking good. You need to pick up where we leave off.
Tags: authenticity, brand, Branding, credibility, identity, rebranding, roi, trust
Posted in Branding, Business, Case Studies, Issues, Marketing, Tips