Packaging. It’s something most people don’t necessarily think about, perhaps partly due to the fact that it is so overwhelmingly pervasive. Even just picking up groceries for the week, in a single forum we are subjected to the end results of thousands of individual design and branding endeavours; some good, some bad, and the rest forgettable.
Tags: brand, design, display, graphic, market, package, Packaging, pos, product, Retail
Posted in Branding, Business, Collateral, Innovation, Marketing, Packaging, Retail, Technology, Trends
In today’s increasingly competitive marketplace, there is a growing awareness of the importance of branding and design in moving product off the shelves. As a project manager (or designer), if you aren’t already thinking green when you think about your product packaging, you should be.
Tags: accountability, Collateral, environmental, green, materials, Packaging, product, Retail, Trends
Posted in Branding, Business, Collateral, Innovation, Issues, Marketing, Packaging, Retail, Technology, Tips, Trends