Search Engine Tunnel Vision
“I want our site to be number one on Google”
The number of times a client has uttered those words to us (or a close variation on the theme) is somewhat staggering.
Sure, we all want it. And for certain parameters, we can get it for you. But while Search Engine Optimization is a very important component of both web development and your overall marketing platform, it cannot stand alone.
Tags: brand, Business, design, development, google, Marketing, optimisation, optimization, search engine, sem, seo, web, website
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