Corporate Creative :: Design Articles for Business

Creating Winning Sales Copy


Everyone in business is in the business of sales. You may not be peddling widgets, but we’re all selling something. Like it or not, commerce depends on marketing: a high-pressure, highly competitive field where genuine talent seems to be diluted with morons. I’ve worked with a lot of highly impressive and capable marketing professionals, but I’ve also dealt with too many who fall into the other camp. The fact is, being effective in marketing requires intelligence, an intuitive and intimate understanding of human psychology, and a finely tuned talent for communication.

Personally, I rank selling myself up there with paperwork and taxes. I’d rather be doing actual design work than making a sales pitch. I’d rather be doing just about anything else, for that matter. But success in business demands we master not only our own craft, but also those fields that we depend upon to stay afloat (and prosper). In my case, I’m helped along quite a bit by way of the fact that I also happen to have a university degree in psychology, so I’m able to mesh what I know about design with what I know about people.

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Posted in Business, Marketing, Tips