Corporate Creative :: Design Articles for Business

Q&A: What does excellent trade show signage look like?


Question:
What does excellent trade show signage look like? Is it simple? Colorful? Digital (narrowcasting)? Branded?
Jan-Burger Troost, Owner, Wester ExpoGraphics

Answer:
Your exhibit and trade show booth graphic elements must powerfully reflect who you are and draw visitors to your booth in the midst of a loud, crowded exhibit hall filled with distractions and competitors…

Read On

Tags: , , , , , , , , , , , , , , , , ,
Posted in Business, Collateral, Innovation, Marketing, Tips, Trends

A Well Managed Suite of Business Materials


When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.

Read On

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Branding, Business, Collateral, Issues, Marketing, Tips