“Creating a new website is like having a baby – the first one really is the hardest.”
These words came from one of our current clients, during the early wireframe phase of his first website. And although we make the process as easy as possible for our clients, it remains a valid point. Your website is your company’s public face after all, so you really do want to make sure that each and every detail is just right.
The process can be overwhelming for the uninitiated. If this describes you, read on. What follows is a basic, plain-language checklist for getting your organization online.
Tags: advice, Business, checklist, Collateral, communications, company, content, corporate, market, Marketing, materials, promotion, Tips, web, web design, website
Posted in Business, Collateral, Issues, Marketing, Technology, Tips, Web Design
From disparate beginnings, Christmas has become largely a cultural celebration for my generation – one meant to bring people together and place our focus on the people we love.
It has also become an uber-brand that represents intangible, un-buy-able values (peace, love, joy, family, selflessness) simultaneously with supreme commercialism.
Tags: advice, brand, Branding, christmas, decorating, design, e-commerce, holiday, online, redesign, shopping, Tips, web design, website, x-mas, xmas
Posted in Branding, Business, Retail, Tips, Trends, Web Design
“I want our site to be number one on Google”
The number of times a client has uttered those words to us (or a close variation on the theme) is somewhat staggering.
Sure, we all want it. And for certain parameters, we can get it for you. But while Search Engine Optimization is a very important component of both web development and your overall marketing platform, it cannot stand alone.
Tags: brand, Business, design, development, google, Marketing, optimisation, optimization, search engine, sem, seo, web, website
Posted in Branding, Business, Issues, Marketing, Tips, Web Design